Now Playing

SCAD Alum Dyana Nematalla Opens Sirène Salon in West Midtown

There are no bad hair days at Dyana Nematalla’s undeniably chic Westside salon.


After years of working at the pristine Marie Robinson Salon in Manhattan’s trendy Flatiron District, SCAD alumna Dyana Nematalla moved back to Atlanta and began searching for a salon with a similar high-end aesthetic. “I quickly realized there was a gap I needed to fill,” she says. “That’s where the idea of Sirène began, in realizing my full potential and emanating a dreamy salon for ATL clientele.”

Dreamy, indeed: Nematalla’s new business, dubbed Sirène Salon and housed within West Midtown’s industrial King Plow Arts Center, is not only “a hub for seasoned stylists from L.A. and New York City,” she says, but also a fashionable haven worthy of your next Instagram post. Picture a blush velvet sofa and a charming spiral staircase anchoring opposite ends of the room dotted with styling stations, plus thoughtful details like a pair of French bistro chairs, fresh florals from Alyssa Ice and art by local gal Sheyda Mehrara. “I had a vision, and my friend Rachel Copeland took it to the next level,” shares Nematalla. “She comes in every weekend and adds little touches to the space. I love that it is chic yet so comfortable and inviting.”

Given Sirène’s promise to its clients—L.A. celebrity color meets NYC street-chic style—the look of the studio is simply par for the course. “When you come to our salon, you are getting the best of the best in the industry,” Nematalla explains. “L.A. color is known for its effortless, undone aesthetic, which sets our colorists apart. ‘NYC style’ refers to the unparalleled blowout and cut that is expected in every upscale New York salon.” And, with A-Town’s thriving film industry, a salon of this caliber “is needed more than ever,” she continues. “I’m eager to see Atlanta be known for its style and share the spotlight with these cities.”

And as for its unique moniker? Nematalla reveals that Sirène is a common name in Arabic, “which is a nod to my culture and heritage,” she says. “But in French, the word means ‘mermaid.’ I love the idea of a woman embodying a bit of mystique wrapped up in her beauty.” Cuts from $60, color from $100, @sirenesalon