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What's in Store
Anh-Minh Le | Photo: Courtesy of BOSS | May 10, 2016
In Palo Alto, a move to larger digs is a boon for fans of Hugo Boss womenswear.
The ongoing construction projects at Stanford Shopping Center are beginning to bear out benefits for shoppers. Take the BOSS boutique. The clothier just moved into a 5,000-square-foot space—near Microsoft—that is more than double the size of its former location. The extra real estate allows BOSS to offer womenswear along with menswear at its Peninsula outpost. (Previously, Silicon Valley-ites looking for womenswear could only find it at Westfield Valley Fair in Santa Clara.)
“The [Palo Alto] store will carry the complete collection, including tailored clothing, sportswear, shoes, bags and eyewear,” says a company spokesperson of the designs for women. The signature BOSS Bespoke handbag—an iconic shape with a turnlock closure that takes its cue from menswear cuff links—is among the accessories now available at Stanford, and “exemplies the fusion of the organic and architectural that is fundamental to Artistic Director Jason Wu’s vision of BOSS Womenswear.” While tailored, this season’s looks have been imbued with a sense of fluidity, courtesy of details such as fringe work and pleating.
For men, the shop continues to carry its line of leather bags that are handcrafted in Italy and rely on heritage techniques, as well as its full range of apparel—from modern business attire to glamorous evening fashions—that epitomizes understated luxury.
BOSS Boutique, 155 Stanford Shopping Center, Palo Alto, 650.322.2305
Originally published in the May issue of Silicon Valley